Take Action
Before you begin engaging your target audience:
- Set up any necessary infrastructure and obtain any relevant permissions, authorizations, and licenses.
- Collect any existing service mappings in the context and compliment these or fill gaps by mapping the services available to your target group in the geographic area you are covering to prepare to respond to questions from clients. Use initial assessments to prioritize the types of services clients are most in need of information on.
- Develop some initial informational content that can already be shared based on the information needs you identified in your assessments so you can be prepared for potential questions and establish legitimacy. Collect any existing content that responds to information needs from existing coordination structures or sectoral aid providers. Set up your content and engagement calendar and begin populating it.
When you are ready to engage your target audience:
- Publicize your responsive information service. Consider how you will reach out to your target audience to let them know how they can access your services and how it can support them in accessing the information they need.
| NOTE - If you are using a website or platform that can be searched, you might consider leveraging search engine optimization (SEO), which is the process of optimizing websites so that they rank well on search engines through organic (nonpaid) searches. |
- When two-way communication channels are operational, begin tracking two-way communications to inform your editorial strategy and for follow-up with clients, where necessary.
- Have regular check-ins with all team members to ensure healthy team dynamics and a continuous collaborative spirit between staff members.